The word interview is often associated with the meeting one has after applying for a job. Let us introduce another (and dare we say, better) version, that ultimately forms authentic relationships and can help jobs come to you. This is the informational interview.

What is an informational interview?

In essence, an informational interview is a networking technique that can help you better understand an industry or company and the employees that work there without the pressure of a job interview. It is a powerful tool to have in your back pocket because information is power. The more you understand your options and career path, the more likely you will get the job you want when you want it.

How it can benefit your job search?

An informational interview is a great option for someone recently graduated or someone looking for a career change as it can give you the inside scoop of a particular company or field.

 According to Quintessential Careers, "One out of every 200 resumes results in a job offer. One out of every 12 informational interviews, however, results in a job offer.” Can we say it louder for people in the back?! These networking opportunities can give you a huge advantage over competition.

Unfortunately, these types of interviews aren’t commonly advertised, so it’s up to you to make them happen. Here are a couple of tips to keep in mind when reaching out for an info session to insure you get a yes!

1. Ask for Help - People love to feel like they are helping others, especially if there is no pressure. If you lead with something along the lines of, “I’d love your help with…,” you will likely get a positive response.

2. Be Clear - Make it easy for your contact to say yes by being very specific about what you are looking for. Are you interested in learning about their overall thoughts of the industry? Or how they’ve gotten to where they are now?

3. Be Considerate - Remember that the person you are asking is volunteering their time to help you. Be professional and don't waste their time.

4. Do not allude to wanting a job - This is important. If you insinuate at all that you are looking for a job (even if that is your end goal), it is possible your contact will forward you email on to HR, or if there is no HR, into an email folder, without giving it a full read. Make it as specific as possible to that person - what have you admired about them or their position? Why do you want to speak to them directly?

Cheers to your next informational interview,